A fusion between utilitarian and edgy, Nudie Jeans’ fall collection offers customers the flexibility of mixing well-fitted, timeless basics to achieve an effortless look. The philosophy behind the brand is to keep things simple: wear the jeans, but don’t let the jeans wear you. With close attention to cut and detail, Nudie is a Swedish clothing brand that has long since been a fashion staple among European tastemakers and is fast developing a similar following in the US.
While the brand is primarily marketed towards men, it has attracted a considerable amount of female consumers. Nudie offers eleven fits ranging from a skinny jean aptly named the Tight Long John, to the Average Joe, a regular straight leg jean. With six washes to choose from—including Iconic Orange, a brilliant worn-in rust—Nudie offers denim lovers a wide variety of options. Because the company draws inspiration from Sweden’s rich heritage and is unconcerned with fads, the emphasis is always on fit, detail, and the wearer. With an extensive collection of outerwear, knitwear, shirting, and tops to compliment the denim line, Nudie simplifies the art of casual male dressing. A selection of fitted denim shirts and flannels in muted tones offer endless layering options, while statement looks like a plaid university jacket make for great transitional pieces. Tees, also in soft organic fabrics, are subtly distressed to achieve that vintage quality of favorite old t-shirts.
Nudie Jeans Backbone, a line of basics, is a recent addition to the brand meant to compliment the main collection. The idea behind Backbone is to bring consumers a range of knits; eleven fits and four colors accentuate the organic look of the brand’s denim. Nudie also offers a line of well-crafted denim and leather accessories, including wallets and belts in several styles. Like the organic denim, the vegetable tanned leather is designed to look and feel better with wear. Having recently opened a store in Los Angeles and currently scouting locations in New York City, Nudie is here to stay. The refreshing timelessness and quality of the line is something that will continue to expand its faithful following.